Ten years after the dirty milk scandal caused six deaths and thousands of infected cases, customers still do not trust domestic milk powder.
The constant concern about the quality of domestic milk powder of Chinese consumers is the gold mine for many foreign milk producers. In the context of the battle for market share, we are gradually shifting the battleground to hundreds of small cities.
The dirty milk disaster shakes China
Back in the case, the nasty milk scandal in 2008 was a landmark event for both the market and the trust of Chinese consumers. At that time, about 300,000 children were found to be poisoned with melamine, a plastic- producing chemical that was mixed into powdered milk by suppliers to bypass quality checks.
One of the reasons for mixing melamine, according to information from the World Health Organization, comes from the dilution of milk with water to increase sales volume to meet the growing demand of the market.
The dilution of milk will naturally reduce the nutrient content, especially protein. It is when suppliers use melamine. Thanks to its rich nitrogen content, melamine feels like milk has more protein in the tests.
According to the report, 22 companies were found to produce milk containing melamine. And that raises a series for food safety concerns and causing huge losses when at least 11 countries stopped importing milk from China. At the same time, the scandal changed the face of China’s 27 billion milk powder industry, wiping out nearly all domestic dairy companies among the market leaders.
Until now, even though the Chinese government’s formula for milk powder production was in line with international standards, consumers would not be able to forgive.
Notes to select milk for your baby
Identify types of milk on the market
Formula milk comes in three forms, including prepared milk, concentrated milk and powdered milk. In particular, prepared milk is the right choice because mom does not need to worry or spend too much time to perform the measurement. You only need to open the lid and use it immediately.
The second form is condensed milk, so mothers need to mix it with water. The ratio of milk and water is usually 1:1, but please pay close attention to the instructions on the box. Compared to prepared juice, the concentrated liquid is cheaper.
Finally is powdered milk. Many consumers often choose powder milk because it meets the most economical and environmentally friendly needs. Whenever in need, you can mix the drink in flexible-dose. However, it will take time for you to measure.
Pay attention to the ingredients of the milk
Currently, formula milk appears on the market with many types of cow’s milk, soy milk, goat’s milk. Most of them are from cow’s milk. Based on the formula, dairy manufacturers will produce unique methods for infants.
So, please consider which condition and development your child is to find a suitable type of milk. Please, choose the milk with ingredients that ensure nutrition and age-appropriate for children such as protein, sugar, fatty acids, DHA, ARA, vitamins.
So, the disaster of melamine milk is not for China people only. You need to pay as much attention as possible so that it can’t come to you in the future.